Best Retail Social Media Campaign

Money Club Card (stated as MCK) is one of the widest ‘Customer Loyalty Card’ program which belongs to Turkey’s the biggest retail chain Migros Turk A.S. There are 1 Million cards have been registered so far and used actively since 2004. Also, MCK has 538.000 Facebook fans. (As of November 2014)
MCK wanted to trigger the card holders to use their cards on its Facebook page for creating lead generation and gaining social data insight.
Create a Facebook application ( called ‘Tıkla Kazan’ means ‘ Click and Win) which works with click & win mechanism, takes place every Tuesday for becoming an addiction, giving limited free & discount products and all cards numbers integrated with clients’ Facebook: ID, basic information, other page preferences.

The period of 2014, there were 36 campaigns and 3 announcements posted on the Facebook wall about the application. During this period, 69.300 free or discounted products send out to MCK card holders’ cards ID and it generates 7.284 likes, 6.178 comments and 289 shares in total.
Most importantly, there are 3.160 new MCK Card ID matched with clients Facebook ID in this period and the matched clients data numbers reach to 87.786 in total.
Send out free or discounted products to clients cards’ ID was aiming to trigger them to go to the retail points and give a reason for shopping.
The collected social data of our clients gave us a chance to compare their social media and shopping habits and lead us for planning campaigns and brand collaborations for future plans according to their brand, community and other social preferences.

Contributors:

Unit Head:	Ekin Başak Ulukök
Project Manager:	Barış Tarcan
Project Manager:	Burcu KerimoÄŸlu
Digital Marketing:	Can Besen
Developer:	Uğur Güral
Designer:	Cansu Bilkay

TURKCELL GLOBAL BILGI

Location: Türkiye