Best Broadcasting Interactive Application

Oprah's Lifeclass is a richly interactive, worldwide social experience for millions of students who participate in inspiring conversations with Oprah Winfrey on-air, online and via social media. We created dynamic social tapestries and motion graphics for a live taping of Oprah and Dr. Brené Brown's class on the power of vulnerability. Dynamic walls pulled in user-generated content from Twitter and Instagram, which was leveraged throughout the show to deepen audience engagement.

Lifeclass consistently ranks in the top ten "most social shows" in non-sports related primetime and won the Emmy Award for Creative Achievement in Interactive Media – Social TV Experience.

Contributors:

	OWN Digital
	Harpo Studios

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.