The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Email Message
In a landscape overloaded with market commentaries, we sought to develop a more dynamic and interactive manner to promote our portfolio managers’ expertise.
Our idea was simple, yet underutilized in the financial services industry: take a cinematic approach to present our subject matter experts in a more engaging style. This involved the use of different backgrounds, angles, and framings. Changing our video production method allowed us to break through the clutter with a message that positioned us as thought leaders with our advisor community.
Contributors:
| Standard Life Marketing Team: | |