Best Magazine Online Newsletter Campaign, Best Mobile Online Newsletter Campaign, Best Retail Online Newsletter Campaign

Despite the statistics that prove that people are increasingly reading emails on mobile devices, advertisers have been slow to respond to the trend. One advertiser that jumped ahead of the curve was Men’s Health.
They partnered with Acxiom Digital Impact to redesign their newsletters to increase engagement and improve the user experience for those always on the run. The new Men’s Health responsive newsletter template:
• Offers a streamlined, healthy look
• Packs on muscle with messages optimized for mobile
• Creates a customized email workout with unique versions for prospects and subscribers
• Echoes the edgy tone of the publication, optimized for email scanability
• Enables the internal team to easily produce the monthly emails.
The newsletter template raised the bar for responsive coding and put Men’s Health way ahead of the competition.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director:	Rich Patterson
Art Director:	Henry Belfor
Senior Copywriter:	Kristin Brennan
Account Director:	Elizabeth Cipoletti

ACXIOM

Location: USA