The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

HCB HEALTH


APPA: FINE TUNE YOUR MOBILE MARKETING

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Best Marketing Mobile Application

Mobile marketing solutions that rock Problem: More consumers than ever are using their smartphones for research, shopping and general web browsing. That’s why it’s imperative that savvy business owners and marketers establish a strong mobile presence that meets their audience’s needs. However, with so many digital solutions available, at times it can be difficult to decipher which mobile tactics are appropriate. Solution: The Appa application delivers personalized recommendations on the best way to offer web users a quality mobile experience. Users can enter in business goals and project parameters, and the application quickly suggests the mobile solution that would best fit their needs. Overviews of apps, ePUBs, digital publishing suites and mobile websites are also included to help users better understand each solution.

Contributors:

HCB HEALTH

Location: USA