Outstanding Websites

A unique personalized video e-card campaign web site for Tuborg Draught Beer for Christmas occasion. The product targets the audience of 18 – 30 mostly males, living in cities, and seek fun in their lives. Object of this campaign was to create a platform where users can experience something related to Christmas and have fun with it while spreading the fun virally. A video Santa Girl asks users to give some information (what is your relationship with him/her, what do you like about him/her, what do you hate about him/her, what’s aim of his/her life etc.) about the receipent (can be a friend, lover, colleague etc) and then an e-card invitation email goes to the reciepent, saying “you’ve got an e-card”. Receipent clicks the link in this email to view his/her personal video e-card with Santa Girl. Based on the choosen preferences, short parts of videos get together and combines a long video message from Santa Girl. More than 30.000 e-cards sent through Tuborg Draught’s Santa Girl Campaign.

Contributors:

Managing Director:	Fikret Sahin
Creative Director:	Osman Dinc
Strategy & Brand Development Manager:	Yavuz Dilmac
Technology Director:	Fahri Duzen
Account Manager:	Derya Artan
Motion and Web Designer:	Sinan Dinc
Flash Platform Director:	Mehmet Alpsoy
Art Director&Illustrator:	Mustafa Kural
Web designer:	Basak Sipahioglu

ADINTERACTIVE

Website: www.adinteractive.com.tr

Location: Turkey

About the Agency:

As Turkey's first and leading digital agency founded in 1996, adinteractive provides 360º interactive marketing and communication services specializing in digital marketing services with in-house digital production capabilities in web, mobile, social media and digital outdoor. With sector's most experienced team, adinteractive has been providing services to mostly global brands such as MasterCard, Microsoft, Coca-Cola, Citroen, Unilever, Arçelik, Bosch, Finansbank, Komili, Pastavilla, Anadolu Sigorta, Knorr, Dr.Oetker since 1996 and had won over 50 national and international awards.