{"id":922,"date":"2015-10-27T08:08:07","date_gmt":"2015-10-27T12:08:07","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/?p=922"},"modified":"2015-11-03T00:09:47","modified_gmt":"2015-11-03T04:09:47","slug":"reshaping-the-cmo-role","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/reshaping-the-cmo-role\/","title":{"rendered":"Reshaping the CMO Role"},"content":{"rendered":"<p>The Web Marketing Association has been invited to participate in an event that we think will be of interest to our members.<\/p>\n<p>The <a href=\"http:\/\/www.cmocouncil.org\">Chief Marketing Officer Council<\/a> will be gathering a select group of senior marketing leaders to join in a two-day knowledge exchange at the <a href=\"http:\/\/cmosummit.org\"><strong>2015 CMO Summit<\/strong><\/a> which will take place on <strong>December 7-8 in Napa<\/strong>. The theme of the summit will be <strong>\u201c,\u201d <\/strong>and we will explore the criticality of talent, technology and transformation in this age of the connected customer and the digital business. The event will feature a range of expert keynotes and interactive panels, along with a highly immersive working group session, where peers will debate and discuss core aspects of how the CMO role must evolve. Panels and keynote sessions at the event will include:<\/p>\n<ul>\n<li>The CMO of 2020: Anticipating the Transformation of the Role<\/li>\n<li>Brand Inspiration From Smarter Data Exploration: Using Insights + Analytics to Impact Product Ideation and Business Performance<\/li>\n<li>The CMO as a Force Multiplier and Functional Integrator Across the Enterprise<\/li>\n<li>The Path from CMO to CEO<\/li>\n<\/ul>\n<p>Other topics for discussion will include customer engagement, digital strategies, marketing technology investments, millennials as consumers and employees, revolutionary cult brands, and marketing\u2019s role in establishing and fostering customer-centric cultures.<\/p>\n<p>To view the full agenda for the summit, click here: <a href=\"http:\/\/www.cmosummit.org\/napa\/agenda\">www.cmosummit.org\/napa\/agenda<\/a><\/p>\n<p>We are excited to host our NA summit at the lovely <a href=\"http:\/\/www.silveradoresort.com\">Silverado Resort and Spa<\/a>, a luxury resort in the heart of the world-famous Napa Valley Wine Country. Located just an hour north of San Francisco, it\u2019s tucked away from the city while still being close to the Bay Area action.<\/p>\n<p>The event is by-invitation-only, with extremely limited seating. Invitations will be extended on a first-come, first-served basis and will only be extended to senior marketing decision makers who currently hold a role within a corporation. Unfortunately, we will not be able to accommodate independent practitioners, consultants or marketers within agencies or consultancies at this time.<\/p>\n<p>To take advantage of our special early bird pricing, <a href=\"http:\/\/cmosummit.org\/request-an-invitation\">please request an invitation here<\/a>.<\/p>\n<p><a href=\"http:\/\/cmosummit.org\/request-an-invitation\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-923\" src=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/CMO_SUMMIT_NAPA_banner_468x601-300x38.jpg\" alt=\"CMO_SUMMIT_NAPA_banner_468x60[1]\" width=\"300\" height=\"38\" srcset=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/CMO_SUMMIT_NAPA_banner_468x601-300x38.jpg 300w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/CMO_SUMMIT_NAPA_banner_468x601-416x53.jpg 416w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/CMO_SUMMIT_NAPA_banner_468x601.jpg 468w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Web Marketing Association has been invited to participate in an event that we think will be of interest to our members. The Chief Marketing Officer Council will be gathering a select group of senior marketing leaders to join in a two-day knowledge exchange at the 2015 CMO Summit which will take place on December [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-events"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":2,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/922\/revisions"}],"predecessor-version":[{"id":925,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/922\/revisions\/925"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}