{"id":671,"date":"2014-12-01T08:53:15","date_gmt":"2014-12-01T12:53:15","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/?p=671"},"modified":"2014-11-20T14:05:54","modified_gmt":"2014-11-20T18:05:54","slug":"best-mobile-apps-and-best-mobile-websites-to-be-named-by-web-marketing-association-2","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-mobile-apps-and-best-mobile-websites-to-be-named-by-web-marketing-association-2\/","title":{"rendered":"Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing Association"},"content":{"rendered":"

\"new_iac_logo\"<\/a>The Web Marketing Association judges will select the best mobile applications of 2015 in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http:\/\/www.iacaward.org<\/a> before the deadline of January 30, 2015.<\/p>\n

\u201cWhile many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,\u201d said William Rice, president of the Web Marketing Association.\u00a0 \u201cWhether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It\u2019s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects\u201d.<\/p>\n

The 2015 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 30, 2015 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

Social Media<\/p>\n

Web sites (including microsites and landing pages)<\/p>\n

Online ads (including banner, pop-up or interstitial)<\/p>\n

Rich media ads<\/p>\n

Email message campaign<\/p>\n

Online newsletter campaign<\/p>\n

Online applications<\/p>\n

Integrated ad campaign<\/p>\n

Online Video<\/p>\n

 <\/p>\n

\u201cWe believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,\u201d said Rice.<\/p>\n

The 2014 Best of Show for Mobile Apps was awarded to Lowe Campbell Ewald <\/strong>for for their work on Navy: SeaPerch App<\/a>.<\/p>\n

Other top winners in the mobile category include:<\/p>\n

2013\u00a0\u00a0\u00a0 RED Interactive Agency for Battleship: Destroyer Experience <\/a><\/p>\n

2012\u00a0\u00a0\u00a0 Nissan North America & Critical Mass for Nissan Versa iPad Experience<\/a><\/p>\n

2011 \u00a0\u00a0 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta<\/a><\/p>\n

2010\u00a0\u00a0\u00a0 imc2 for Pizza Hut iPhone App<\/a><\/p>\n

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor. Interactive agencies that win multiple awards will also be in the running for Top Agency Award.<\/p>\n

Judging for the IAC Awards will take place in February, 2015, and winners will be notified by e-mail in March, 2015. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.<\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n

 <\/p>\n

About the Web Marketing Association<\/strong><\/p>\n

The Web Marketing Association<\/a> is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association\u2019s two annual award programs, the WebAward Competition<\/a> and the Internet Advertising Competition Awards<\/a>, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best mobile applications of 2015 in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","hentry","category-iac-awards"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":2,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/671\/revisions\/673"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}