{"id":427,"date":"2007-02-21T04:46:00","date_gmt":"2007-02-21T08:46:00","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/using-rss-to-expand-online-marketing-programs\/"},"modified":"2014-08-02T09:18:24","modified_gmt":"2014-08-02T13:18:24","slug":"using-rss-to-expand-online-marketing-programs","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/using-rss-to-expand-online-marketing-programs\/","title":{"rendered":"Using RSS to Expand Online Marketing Programs"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.webmarketingassociation.org\/\">Web Marketing Association&#8217;s<\/a> <a href=\"http:\/\/www.webaward.org\/?gad=CPuPmvMBEggsoBxCrziTDBi6nML_AyCf6OAS\">WebAward Competition<\/a> is pleased to recommend this white paper that discusses <a href=\"http:\/\/www.simplefeed.com\/page.html?whitepapers\">RSS as a customer communications channel,<\/a> how it complements your email programs, and best practices for its use. (Registration required, PDF)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Web Marketing Association&#8217;s WebAward Competition is pleased to recommend this white paper that discusses RSS as a customer communications channel, how it complements your email programs, and best practices for its use. (Registration required, PDF)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","hentry","category-interactive-briefing","category-sponsors"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":0,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}