{"id":3812,"date":"2025-11-12T10:18:44","date_gmt":"2025-11-12T14:18:44","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=3812"},"modified":"2025-11-12T10:18:44","modified_gmt":"2025-11-12T14:18:44","slug":"best-email-advertising-campaigns-to-be-named-by-web-marketing-association-6","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-email-advertising-campaigns-to-be-named-by-web-marketing-association-6\/","title":{"rendered":"Best Email Advertising Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"\n

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org<\/a> before the deadline January 30, 2026.<\/p>\n\n\n\n

\u201cEmail marketing remains the connective tissue of the modern marketing mix\u2014linking search, social, content, and paid media into a coherent customer journey,\u201d said William Rice, President of the Web Marketing Association. \u201cWhat began as simple text blasts has evolved into sophisticated, highly personalized campaigns that speak to specific segments with precision. The most effective programs marry creativity and innovation with disciplined design, accessibility, and measurement. That\u2019s exactly what the IAC Awards recognize. When your email work earns an IAC, you gain independent validation that your lifecycle strategy doesn\u2019t just perform\u2014it leads. That credibility strengthens budget discussions, reassures executives, and gives sales and account teams a powerful proof point with clients and prospects.\u201d<\/p>\n\n\n\n

The 2026 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.<\/p>\n\n\n\n

Past Best of Show Email Campaigns winners include:                                              <\/strong><\/p>\n\n\n\n

2025    CRC Companies for Oakland School’s Holiday Fundraising Campaign<\/p>\n\n\n\n

2024    Ad Cucina for Biscuit Belly e-mail campaign<\/p>\n\n\n\n

2023    John Hancock for Year 1 Onboarding<\/p>\n\n\n\n

2022    Data Axle for Defy Logic Email<\/p>\n\n\n\n

2021    Zeta Global | Sprint | Tmobile for SPRINT Samsung Galaxy S20 5G Launch<\/p>\n\n\n\n

2020    Scoppechio for Longhorn Steakhouse email campaign<\/p>\n\n\n\n

2019    TMV Group for Faygo Email Newsletter<\/p>\n\n\n\n

2018    Sanky Communications for Vera Fall\/Welcome Series<\/p>\n\n\n\n

2017    USA Network for Mr. Robot Email Campaign<\/p>\n\n\n\n

2016    USA Network for  Mr. Robot Email Campaign<\/p>\n\n\n\n

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign<\/p>\n\n\n\n

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign<\/p>\n\n\n\n

2013    McCann Digital Israel for Designed for Peace<\/p>\n\n\n\n

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse<\/p>\n\n\n\n

2011    CDMG Inc. for Coffey Anderson – Email campaign<\/p>\n\n\n\n

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email<\/p>\n\n\n\n

Past Best of Show Email Messages Winners include:         <\/strong><\/p>\n\n\n\n

2025    RPE Origin for Sweeps Email<\/p>\n\n\n\n

2024    Ad Cucina for Biscuit Belly e-mail campaign<\/p>\n\n\n\n

2023     Marriott International & Data Axle for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content<\/p>\n\n\n\n

2022    University of Guam for University of Guam Student Recruitment Campaign Fall 2021<\/p>\n\n\n\n

2021    Sanky Inc for Habitat for Horses Giving Tuesday Campaign<\/p>\n\n\n\n

2020    Olive Garden for Olive Garden – New Year<\/p>\n\n\n\n

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot<\/p>\n\n\n\n

2018    Drum Agency for AT&T Surprise Offer December Email Promotion<\/p>\n\n\n\n

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids<\/p>\n\n\n\n

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign<\/p>\n\n\n\n

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email<\/p>\n\n\n\n

2014    Acxiom Digital Impact for Garnier Stylefinder Email<\/p>\n\n\n\n

2013    Marketing Results, Inc. for Marketing Results Holiday Email<\/p>\n\n\n\n

2012    TMP Worldwide for ESPN – Tutu Email<\/p>\n\n\n\n

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card<\/p>\n\n\n\n

 2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card<\/p>\n\n\n\n

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n\n\n\n

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n\n\n\n