{"id":3804,"date":"2025-11-12T10:14:22","date_gmt":"2025-11-12T14:14:22","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=3804"},"modified":"2025-11-12T10:14:22","modified_gmt":"2025-11-12T14:14:22","slug":"best-online-video-advertising-campaigns-to-be-named-by-web-marketing-association-6","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-online-video-advertising-campaigns-to-be-named-by-web-marketing-association-6\/","title":{"rendered":"Best Online Video Advertising Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at <a href=\"https:\/\/www.iacaward.org\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Video&amp;utm_campaign=IAC\">www.IACAward.org<\/a> before the deadline of January 30, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cOnline video now sits at the center of modern advertising and it\u2019s not budging,\u201d said William Rice, President of the Web Marketing Association. \u201cFrom short-form bursts to serialized storytelling and integrated page experiences, video earns attention like nothing else. The IAC Awards honor work that pairs creativity and innovation with smart use of the medium\u2014backed by strong design and copy\u2014to drive real impact. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Past Best of Show Online Video Campaign winners from IAC Awards include:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Year<\/strong><\/td><td><strong>Winner<\/strong><\/td><td><strong>Entry Name<\/strong><\/td><\/tr><tr><td>2025<\/td><td>Alexander &amp; Tom, Inc.<\/td><td>Safe Connections<\/td><\/tr><tr><td>2024<\/td><td>Most Likely To<\/td><td>SF Climate Action Plan<\/td><\/tr><tr><td>2023<\/td><td>Manly Bands, Michelle Luchese, Jason Bettis<\/td><td>Rings of Power<\/td><\/tr><tr><td>2022<\/td><td>INNOCEAN USA<\/td><td>2022 Hyundai TUCSON Question Everything Launch<\/td><\/tr><tr><td>2021<\/td><td>Selective Service System (SSS)<\/td><td>2020 Selective Service System PSA Campaign<\/td><\/tr><tr><td>2020<\/td><td>Adams &amp; Knight, Inc.<\/td><td>Webster Bank: Jargon Defined<\/td><\/tr><tr><td>2019<\/td><td>PPK<\/td><td>The Monopoly Jackpot In It To Spin It Live<\/td><\/tr><tr><td>2018<\/td><td>IBM Research 5 in 5 | Rockets are Cool | Icebreaker Studios from The Weather Channel<\/td><td>IBM Research 5 in 5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Past Best of Show Online Video winners from IAC Awards include:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025&nbsp;&nbsp;&nbsp; Cortisol in Control won by Patients &amp; Purpose &amp; Corcept Therapeutics, Inc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024&nbsp;&nbsp;&nbsp; SF Climate Action Plan won by Most Likely To<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023 &nbsp;&nbsp; No Better Letter won by First Liberty Institute<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022&nbsp;&nbsp;&nbsp; Bedrock Ocean Exploration Teaser won by VSC<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021&nbsp;&nbsp;&nbsp; Discount Filters won by Clum Creative<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020&nbsp;&nbsp;&nbsp; Finding Whelmed won by Zambezi + Experience Kissimmee<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019 &nbsp;&nbsp; Cell Counting Music Video won by Thermo Fisher Scientific<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018&nbsp;&nbsp;&nbsp; ADHD Unbranded Videos won by Shire and Intouch Solutions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2017&nbsp;&nbsp;&nbsp; Back to Work won by Pretty Damn Sweet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016&nbsp;&nbsp;&nbsp; UpRight by Tross Creative won by Tross Creative<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2015&nbsp;&nbsp;&nbsp; Blind Test Drive won by INNOCEAN USA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2014&nbsp;&nbsp;&nbsp; Finn &amp; Friends \u201cThe Great Outdoors\u201d won by Interlude, Y&amp;R, Geometry Global<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2013&nbsp;&nbsp;&nbsp; Twig the Fairy won by bswing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2012&nbsp;&nbsp;&nbsp; Yaris It&#8217;s a Car! Web Films won by Saatchi &amp; Saatchi LA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2011&nbsp;&nbsp;&nbsp; Help Me Choose won by Organic, Inc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2010&nbsp;&nbsp;&nbsp; Morningstar Farms Video Recipes won by Biggs|Gilmore<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at <a href=\"http:\/\/www.iacaward.org\">http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 30, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online ads (including banner, pop-up or interstitial)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rich media ads<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>Web sites (including microsites and landing pages)<\/li>\n\n\n\n<li>Email message campaign<\/li>\n\n\n\n<li>Online newsletter campaign<\/li>\n\n\n\n<li>Online applications<\/li>\n\n\n\n<li>Mobile apps<\/li>\n\n\n\n<li>Integrated ad campaign<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2025, four agencies received this honor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels &amp; Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&amp;R.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.iacaward.org\/iac\/winners.asp\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Video&amp;utm_campaign=IAC\">complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more and enter, visit <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IAC\">www.IACAward.org<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Web Marketing Association<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.webmarketingassociation.org\/?utm_source=PRcom&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IACmedium=Release&amp;utm_term=Call&amp;utm_campaign=IAC\">Web Marketing Association<\/a> is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association\u2019s annual award programs, the <a href=\"https:\/\/www.webaward.org\/?utm_source=PRcom&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IACmedium=Release&amp;utm_term=Call&amp;utm_campaign=IAC\">WebAward Competition<\/a>, <a href=\"https:\/\/www.mobile-webaward.org\/mwa\/?utm_source=PRcom&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IACmedium=Release&amp;utm_term=Call&amp;utm_campaign=IAC\">MobileWebAwards<\/a> and the <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=PRcom&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IACmedium=Release&amp;utm_term=Call&amp;utm_campaign=IAC\">&nbsp;Internet Advertising Competition Awards<\/a>, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-association"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/Video.jpg","_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=3804"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3804\/revisions"}],"predecessor-version":[{"id":3805,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3804\/revisions\/3805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=3804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=3804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=3804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}