{"id":3317,"date":"2024-11-10T16:09:17","date_gmt":"2024-11-10T20:09:17","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=3317"},"modified":"2024-10-23T16:18:36","modified_gmt":"2024-10-23T20:18:36","slug":"best-interactive-applications-of-2025-to-be-named-by-web-marketing-association","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-interactive-applications-of-2025-to-be-named-by-web-marketing-association\/","title":{"rendered":"Best Interactive Applications of 2025 to Be Named by Web Marketing Association"},"content":{"rendered":"

\"\"<\/a>The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https:\/\/www.iacaward.org<\/a> before the deadline of January 31, 2025.<\/p>\n

\u201cOnline apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,\u201d said William Rice, president of the Web Marketing Association.\u00a0 \u201cThe IAC Awards provides an opportunity to show the world your expertise in this emerging field. It\u2019s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects\u201d.<\/p>\n

The 2024 international Internet Advertising Competition Awards<\/a> are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https:\/\/www.iacaward.org<\/a>.\u00a0 The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
\nBest Social Media Campaign<\/a>
\nBest Online ad & Campaign<\/a> (including banner, pop-up or interstitial)
\nBest Email message & Campaign<\/a>
\nBest Online newsletter & Campaig<\/a>n
\nBest Website<\/a> (including best landing pages and best microsites)
\nBest Online video<\/a>
\nBest Mobile applications<\/a>
\nBest Integrated ad campaign<\/a><\/p>\n

Industry Categories include:
\nAdvertising<\/a>\u00a0|\u00a0Advocacy<\/a>\u00a0|\u00a0Airline<\/a>\u00a0|\u00a0Architecture<\/a>\u00a0|\u00a0Arts<\/a>\u00a0|\u00a0Associations<\/a>\u00a0|\u00a0Automobile<\/a>\u00a0|\u00a0B2B<\/a>\u00a0|\u00a0Bank<\/a>\u00a0|\u00a0Beverage<\/a>\u00a0|\u00a0Biotechnology<\/a>\u00a0|\u00a0Blockchain<\/a>\u00a0|\u00a0Blog<\/a>\u00a0|\u00a0Catalog<\/a>\u00a0|\u00a0Computer: Hardware<\/a>\u00a0|\u00a0Computer: Software<\/a>\u00a0|\u00a0Construction<\/a>\u00a0|\u00a0Consulting<\/a>\u00a0|\u00a0Consumer Goods<\/a>\u00a0|\u00a0Cooking and Recipe<\/a>\u00a0|\u00a0Credit Union<\/a>\u00a0|\u00a0Crypto Currency<\/a>\u00a0|\u00a0Design<\/a>\u00a0|\u00a0Directory or Search Engine<\/a>\u00a0|\u00a0Education<\/a>\u00a0|\u00a0Electronics<\/a>\u00a0|\u00a0Employment<\/a>\u00a0|\u00a0Energy<\/a>\u00a0|\u00a0Entertainment<\/a>\u00a0|\u00a0Environmental<\/a>\u00a0|\u00a0Events<\/a>\u00a0|\u00a0E-Zine<\/a>\u00a0|\u00a0Faith-based<\/a>\u00a0|\u00a0Family<\/a>\u00a0|\u00a0Fashion or Beauty<\/a>\u00a0|\u00a0Financial Services<\/a>\u00a0|\u00a0Food Industry<\/a>\u00a0|\u00a0General Interest<\/a>\u00a0|\u00a0Government<\/a>\u00a0|\u00a0Health Care<\/a>\u00a0|\u00a0Healthcare Provider<\/a>\u00a0|\u00a0Home Building<\/a>\u00a0|\u00a0Hotel and Lodging<\/a>\u00a0|\u00a0Information Services<\/a>\u00a0|\u00a0Insurance<\/a>\u00a0|\u00a0Interactive Services<\/a>\u00a0|\u00a0International Business<\/a>\u00a0|\u00a0Intranet<\/a>\u00a0|\u00a0Investment<\/a>\u00a0|\u00a0Legal<\/a>\u00a0|\u00a0Leisure<\/a>\u00a0|\u00a0LGBTQ<\/a>\u00a0|\u00a0Magazine<\/a>\u00a0|\u00a0Marketing<\/a>\u00a0|\u00a0Manufacturing<\/a>\u00a0|\u00a0Media<\/a>\u00a0|\u00a0Medical<\/a>\u00a0|\u00a0Medical Equipment<\/a>\u00a0|\u00a0Military<\/a>\u00a0|\u00a0Mobile<\/a>\u00a0|\u00a0Music<\/a>\u00a0|\u00a0Mutual Fund<\/a>\u00a0|\u00a0News<\/a>\u00a0|\u00a0Non-Profit<\/a>\u00a0|\u00a0Online Community<\/a>\u00a0|\u00a0Other<\/a>\u00a0|\u00a0Pharmaceuticals<\/a>\u00a0|\u00a0Photography<\/a>\u00a0|\u00a0Political<\/a>\u00a0|\u00a0Professional Services<\/a>\u00a0|\u00a0Public Relations<\/a>\u00a0|\u00a0Publishing<\/a>\u00a0|\u00a0Radio<\/a>\u00a0|\u00a0Real Estate<\/a>\u00a0|\u00a0Recreation<\/a>\u00a0|\u00a0Regional<\/a>\u00a0|\u00a0Restaurant<\/a>\u00a0|\u00a0Retail<\/a>\u00a0|\u00a0SAAS<\/a>\u00a0|\u00a0School<\/a>\u00a0|\u00a0Science<\/a>\u00a0|\u00a0Shopping<\/a>\u00a0|\u00a0Small Business<\/a>\u00a0|\u00a0Sports<\/a>\u00a0|\u00a0Technology<\/a>\u00a0|\u00a0Telecommunication<\/a>\u00a0|\u00a0Transportation<\/a>\u00a0|\u00a0Travel<\/a>\u00a0|\u00a0University<\/a><\/p>\n

Past top winners in Interactive Application format include:
\nYear\u00a0\u00a0\u00a0 Entry Name and\u00a0Winner<\/strong>
\n2024 Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management
\n2023\u00a0\u00a0\u00a0 Hands Lab won by Hands Mobile
\n2022\u00a0\u00a0\u00a0 The Hunger Project High Touch Campaign won by Sanky Communications
\n2021\u00a0\u00a0\u00a0 Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)
\n2020\u00a0\u00a0\u00a0 Big Goals Bracket won by Adams & Knight, Inc.
\n2019\u00a0\u00a0\u00a0 Words With Friends 2 won by Heat
\n2018\u00a0\u00a0\u00a0 There’s Beauty in The Build won by Wastell Homes & tbk Creative
\n2017\u00a0\u00a0\u00a0 Pitbull Messin Around Launch won by Razz Interactive
\n2016\u00a0\u00a0\u00a0 StopChildPorno Filter won by These Days
\n2015\u00a0\u00a0\u00a0 Caine’s Quest – Jupiter Ascending won by Thinkingbox
\n2014\u00a0\u00a0\u00a0 Egg Beaters Benefit Calculator won by POSSIBLE
\n2013\u00a0\u00a0\u00a0 Manulife – Ride to 65 won by Manulife Financial
\n2012\u00a0\u00a0\u00a0 Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
\n2011\u00a0\u00a0\u00a0 Toyota Sponsafier won by Saatchi & Saatchi LA
\n2010\u00a0\u00a0\u00a0 Apple Jacks Gliders won by Biggs|Gilmore<\/p>\n

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so […]<\/p>\n","protected":false},"author":1,"featured_media":3318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/Interactive-App-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=3317"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3317\/revisions"}],"predecessor-version":[{"id":3319,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3317\/revisions\/3319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/3318"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=3317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=3317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=3317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}