{"id":3314,"date":"2024-11-10T16:01:39","date_gmt":"2024-11-10T20:01:39","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=3314"},"modified":"2024-10-23T16:08:57","modified_gmt":"2024-10-23T20:08:57","slug":"best-mobile-apps-of-2025-to-be-named-by-web-marketing-association","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-mobile-apps-of-2025-to-be-named-by-web-marketing-association\/","title":{"rendered":"Best Mobile Apps of 2025 to Be Named by Web Marketing Association"},"content":{"rendered":"

\"\"<\/a>The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http:\/\/www.iacaward.org<\/a> before the deadline of January 31, 2025.<\/p>\n

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. \u201cThese pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters\u2014from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.\u201d<\/p>\n

The 2025 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>.\u00a0 The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http:\/\/www.iacaward.org<\/a> before the deadline of January 31, 2025.<\/p>\n

The 2025 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>.\u00a0 The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

Best Social Media Campaign<\/a>
\nBest Online ad & Campaign<\/a> (including banner, pop-up or interstitial)
\nBest Email message & Campaign<\/a>
\nBest Online newsletter & Campaig<\/a>n
\nBest Website<\/a> (including best landing pages and best microsites)
\nBest Online video<\/a>
\nBest Mobile applications<\/a>
\nBest Integrated ad campaign<\/a><\/p>\n

Industry Categories include:<\/strong><\/p>\n

Advertising<\/a>\u00a0|\u00a0Advocacy<\/a>\u00a0|\u00a0Airline<\/a>\u00a0|\u00a0Architecture<\/a>\u00a0|\u00a0Arts<\/a>\u00a0|\u00a0Associations<\/a>\u00a0|\u00a0Automobile<\/a>\u00a0|\u00a0B2B<\/a>\u00a0|\u00a0Bank<\/a>\u00a0|\u00a0Beverage<\/a>\u00a0|\u00a0Biotechnology<\/a>\u00a0|\u00a0Blockchain<\/a>\u00a0|\u00a0Blog<\/a>\u00a0|\u00a0Catalog<\/a>\u00a0|\u00a0Computer: Hardware<\/a>\u00a0|\u00a0Computer: Software<\/a>\u00a0|\u00a0Construction<\/a>\u00a0|\u00a0Consulting<\/a>\u00a0|\u00a0Consumer Goods<\/a>\u00a0|\u00a0Cooking and Recipe<\/a>\u00a0|\u00a0Credit Union<\/a>\u00a0|\u00a0Crypto Currency<\/a>\u00a0|\u00a0Design<\/a>\u00a0|\u00a0Directory or Search Engine<\/a>\u00a0|\u00a0Education<\/a>\u00a0|\u00a0Electronics<\/a>\u00a0|\u00a0Employment<\/a>\u00a0|\u00a0Energy<\/a>\u00a0|\u00a0Entertainment<\/a>\u00a0|\u00a0Environmental<\/a>\u00a0|\u00a0Events<\/a>\u00a0|\u00a0E-Zine<\/a>\u00a0|\u00a0Faith-based<\/a>\u00a0|\u00a0Family<\/a>\u00a0|\u00a0Fashion or Beauty<\/a>\u00a0|\u00a0Financial Services<\/a>\u00a0|\u00a0Food Industry<\/a>\u00a0|\u00a0General Interest<\/a>\u00a0|\u00a0Government<\/a>\u00a0|\u00a0Health Care<\/a>\u00a0|\u00a0Healthcare Provider<\/a>\u00a0|\u00a0Home Building<\/a>\u00a0|\u00a0Hotel and Lodging<\/a>\u00a0|\u00a0Information Services<\/a>\u00a0|\u00a0Insurance<\/a>\u00a0|\u00a0Interactive Services<\/a>\u00a0|\u00a0International Business<\/a>\u00a0|\u00a0Intranet<\/a>\u00a0|\u00a0Investment<\/a>\u00a0|\u00a0Legal<\/a>\u00a0|\u00a0Leisure<\/a>\u00a0|\u00a0LGBTQ<\/a>\u00a0|\u00a0Magazine<\/a>\u00a0|\u00a0Marketing<\/a>\u00a0|\u00a0Manufacturing<\/a>\u00a0|\u00a0Media<\/a>\u00a0|\u00a0Medical<\/a>\u00a0|\u00a0Medical Equipment<\/a>\u00a0|\u00a0Military<\/a>\u00a0|\u00a0Mobile<\/a>\u00a0|\u00a0Music<\/a>\u00a0|\u00a0Mutual Fund<\/a>\u00a0|\u00a0News<\/a>\u00a0|\u00a0Non-Profit<\/a>\u00a0|\u00a0Online Community<\/a>\u00a0|\u00a0Other<\/a>\u00a0|\u00a0Pharmaceuticals<\/a>\u00a0|\u00a0Photography<\/a>\u00a0|\u00a0Political<\/a>\u00a0|\u00a0Professional Services<\/a>\u00a0|\u00a0Public Relations<\/a>\u00a0|\u00a0Publishing<\/a>\u00a0|\u00a0Radio<\/a>\u00a0|\u00a0Real Estate<\/a>\u00a0|\u00a0Recreation<\/a>\u00a0|\u00a0Regional<\/a>\u00a0|\u00a0Restaurant<\/a>\u00a0|\u00a0Retail<\/a>\u00a0|\u00a0SAAS<\/a>\u00a0|\u00a0School<\/a>\u00a0|\u00a0Science<\/a>\u00a0|\u00a0Shopping<\/a>\u00a0|\u00a0Small Business<\/a>\u00a0|\u00a0Sports<\/a>\u00a0|\u00a0Technology<\/a>\u00a0|\u00a0Telecommunication<\/a>\u00a0|\u00a0Transportation<\/a>\u00a0|\u00a0Travel<\/a>\u00a0|\u00a0University<\/a><\/p>\n

\u201cWe believe that winning an industry specific award is more valuable to the participant.\u00a0 It allows the participants to be judges against their peers, just like in the marketplace,\u201d said Rice.<\/p>\n

Other past Best of Show winners in the mobile application category include:<\/strong><\/p>\n

2024\u00a0\u00a0\u00a0 Hong Kong Trade Development Council for HKTDC Marketplace App
\n2023\u00a0\u00a0\u00a0\u00a0 John Hancock for John Hancock’s retirement app
\n2022\u00a0\u00a0\u00a0 GEICO for GEICO Mobile
\n2021\u00a0\u00a0\u00a0 GEICO for GEICO Mobile
\n2020\u00a0\u00a0\u00a0 GEICO for GEICO Mobile
\n2019\u00a0\u00a0\u00a0 Hong Kong Trade Development Council for HKTDC Marketplace App
\n2018\u00a0\u00a0\u00a0 T3 for QuickTrip Route Planner for iOS
\n2017\u00a0\u00a0\u00a0 TVGla for PetMOJI
\n2016\u00a0\u00a0\u00a0 SapientNitro for Voice Cooking
\n2015\u00a0\u00a0\u00a0 Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
\n2014\u00a0\u00a0\u00a0 Lowe Campbell Ewald for Navy: SeaPerch App
\n2013\u00a0\u00a0\u00a0 RED Interactive Agency for Battleship: Destroyer Experience
\n2012\u00a0\u00a0\u00a0 Nissan North America & Critical Mass for Nissan Versa iPad Experience
\n2011 \u00a0\u00a0 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
\n2010\u00a0\u00a0\u00a0 imc2 for Pizza Hut iPhone App<\/p>\n

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2025, and winners will be notified by e-mail in March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

To learn more and enter, visit www.IACAward.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for […]<\/p>\n","protected":false},"author":1,"featured_media":3296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAC-Mobile-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3314\/revisions"}],"predecessor-version":[{"id":3316,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3314\/revisions\/3316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/3296"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}