{"id":3306,"date":"2024-11-10T15:48:38","date_gmt":"2024-11-10T19:48:38","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=3306"},"modified":"2024-10-23T15:54:29","modified_gmt":"2024-10-23T19:54:29","slug":"best-online-video-advertising-campaigns-of-2025-to-be-named-by-web-marketing-association","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-online-video-advertising-campaigns-of-2025-to-be-named-by-web-marketing-association\/","title":{"rendered":"Best Online Video Advertising Campaigns of 2025 to Be Named by Web Marketing Association"},"content":{"rendered":"

\"\"<\/a>The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org<\/a> before the deadline of January 31, 2025.<\/p>\n

\u201cOnline video has surged to the forefront of advertising, capturing audiences worldwide, and it\u2019s here to stay,\u201d said William Rice, the president of the Web Marketing Association. \u201cThe diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.\u201d<\/p>\n

Past Best of Show Online Video winners from IAC Awards include:<\/strong><\/p>\n

2024\u00a0\u00a0\u00a0 SF Climate Action Plan won by Most Likely To
\n2023 \u00a0\u00a0 No Better Letter won by First Liberty Institute
\n2022\u00a0\u00a0\u00a0 Bedrock Ocean Exploration Teaser won by VSC
\n2021\u00a0\u00a0\u00a0 Discount Filters won by Clum Creative
\n2020\u00a0\u00a0\u00a0 Finding Whelmed won by Zambezi + Experience Kissimmee
\n2019 \u00a0\u00a0 Cell Counting Music Video won by Thermo Fisher Scientific
\n2018\u00a0\u00a0\u00a0 ADHD Unbranded Videos won by Shire and Intouch Solutions
\n2017\u00a0\u00a0\u00a0 Back to Work won by Pretty Damn Sweet
\n2016\u00a0\u00a0\u00a0 UpRight by Tross Creative won by Tross Creative
\n2015\u00a0\u00a0\u00a0 Blind Test Drive won by INNOCEAN USA
\n2014\u00a0\u00a0\u00a0 Finn & Friends \u201cThe Great Outdoors\u201d won by Interlude, Y&R, Geometry Global
\n2013\u00a0\u00a0\u00a0 Twig the Fairy won by bswing
\n2012\u00a0\u00a0\u00a0 Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
\n2011\u00a0\u00a0\u00a0 Help Me Choose won by Organic, Inc.
\n2010\u00a0\u00a0\u00a0 Morningstar Farms Video Recipes won by Biggs|Gilmore<\/p>\n

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 31, 2025.<\/p>\n

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

Online ads (including banner, pop-up or interstitial)<\/p>\n

Best Social Media Campaign<\/a>
\nBest Online ad & Campaign<\/a> (including banner, pop-up or interstitial)
\nBest Email message & Campaign<\/a>
\nBest Online newsletter & Campaig<\/a>n
\nBest Website<\/a> (including best landing pages and best microsites)
\nBest Online video<\/a>
\nBest Mobile applications<\/a>
\nBest Integrated ad campaign<\/a><\/p>\n

Industry Categories include:<\/p>\n

Advertising<\/a>\u00a0|\u00a0Advocacy<\/a>\u00a0|\u00a0Airline<\/a>\u00a0|\u00a0Architecture<\/a>\u00a0|\u00a0Arts<\/a>\u00a0|\u00a0Associations<\/a>\u00a0|\u00a0Automobile<\/a>\u00a0|\u00a0B2B<\/a>\u00a0|\u00a0Bank<\/a>\u00a0|\u00a0Beverage<\/a>\u00a0|\u00a0Biotechnology<\/a>\u00a0|\u00a0Blockchain<\/a>\u00a0|\u00a0Blog<\/a>\u00a0|\u00a0Catalog<\/a>\u00a0|\u00a0Computer: Hardware<\/a>\u00a0|\u00a0Computer: Software<\/a>\u00a0|\u00a0Construction<\/a>\u00a0|\u00a0Consulting<\/a>\u00a0|\u00a0Consumer Goods<\/a>\u00a0|\u00a0Cooking and Recipe<\/a>\u00a0|\u00a0Credit Union<\/a>\u00a0|\u00a0Crypto Currency<\/a>\u00a0|\u00a0Design<\/a>\u00a0|\u00a0Directory or Search Engine<\/a>\u00a0|\u00a0Education<\/a>\u00a0|\u00a0Electronics<\/a>\u00a0|\u00a0Employment<\/a>\u00a0|\u00a0Energy<\/a>\u00a0|\u00a0Entertainment<\/a>\u00a0|\u00a0Environmental<\/a>\u00a0|\u00a0Events<\/a>\u00a0|\u00a0E-Zine<\/a>\u00a0|\u00a0Faith-based<\/a>\u00a0|\u00a0Family<\/a>\u00a0|\u00a0Fashion or Beauty<\/a>\u00a0|\u00a0Financial Services<\/a>\u00a0|\u00a0Food Industry<\/a>\u00a0|\u00a0General Interest<\/a>\u00a0|\u00a0Government<\/a>\u00a0|\u00a0Health Care<\/a>\u00a0|\u00a0Healthcare Provider<\/a>\u00a0|\u00a0Home Building<\/a>\u00a0|\u00a0Hotel and Lodging<\/a>\u00a0|\u00a0Information Services<\/a>\u00a0|\u00a0Insurance<\/a>\u00a0|\u00a0Interactive Services<\/a>\u00a0|\u00a0International Business<\/a>\u00a0|\u00a0Intranet<\/a>\u00a0|\u00a0Investment<\/a>\u00a0|\u00a0Legal<\/a>\u00a0|\u00a0Leisure<\/a>\u00a0|\u00a0LGBTQ<\/a>\u00a0|\u00a0Magazine<\/a>\u00a0|\u00a0Marketing<\/a>\u00a0|\u00a0Manufacturing<\/a>\u00a0|\u00a0Media<\/a>\u00a0|\u00a0Medical<\/a>\u00a0|\u00a0Medical Equipment<\/a>\u00a0|\u00a0Military<\/a>\u00a0|\u00a0Mobile<\/a>\u00a0|\u00a0Music<\/a>\u00a0|\u00a0Mutual Fund<\/a>\u00a0|\u00a0News<\/a>\u00a0|\u00a0Non-Profit<\/a>\u00a0|\u00a0Online Community<\/a>\u00a0|\u00a0Other<\/a>\u00a0|\u00a0Pharmaceuticals<\/a>\u00a0|\u00a0Photography<\/a>\u00a0|\u00a0Political<\/a>\u00a0|\u00a0Professional Services<\/a>\u00a0|\u00a0Public Relations<\/a>\u00a0|\u00a0Publishing<\/a>\u00a0|\u00a0Radio<\/a>\u00a0|\u00a0Real Estate<\/a>\u00a0|\u00a0Recreation<\/a>\u00a0|\u00a0Regional<\/a>\u00a0|\u00a0Restaurant<\/a>\u00a0|\u00a0Retail<\/a>\u00a0|\u00a0SAAS<\/a>\u00a0|\u00a0School<\/a>\u00a0|\u00a0Science<\/a>\u00a0|\u00a0Shopping<\/a>\u00a0|\u00a0Small Business<\/a>\u00a0|\u00a0Sports<\/a>\u00a0|\u00a0Technology<\/a>\u00a0|\u00a0Telecommunication<\/a>\u00a0|\u00a0Transportation<\/a>\u00a0|\u00a0Travel<\/a>\u00a0|\u00a0University<\/a><\/p>\n

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2024, six agencies received this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n

To learn more and enter, visit www.IACAward.org<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so […]<\/p>\n","protected":false},"author":1,"featured_media":3298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAC-Video-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=3306"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3306\/revisions"}],"predecessor-version":[{"id":3309,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/3306\/revisions\/3309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/3298"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=3306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=3306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=3306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}