{"id":2743,"date":"2023-11-13T08:40:37","date_gmt":"2023-11-13T12:40:37","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=2743"},"modified":"2023-11-09T13:44:50","modified_gmt":"2023-11-09T17:44:50","slug":"best-online-video-advertising-campaigns-to-be-named-by-web-marketing-association-5","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-online-video-advertising-campaigns-to-be-named-by-web-marketing-association-5\/","title":{"rendered":"Best Online Video Advertising Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2714\" src=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-300x150.png 300w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-324x162.png 324w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-416x208.png 416w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy.png 672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at <a href=\"https:\/\/www.iacaward.org\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Video&amp;utm_campaign=IAC\">www.IACAward.org<\/a> before the deadline of January 31, 2024.<\/p>\n<p>&#8220;Online video has surged to the forefront of advertising, capturing audiences worldwide, and it&#8217;s here to stay,&#8221; said William Rice, the president of the Web Marketing Association. \u201cThe diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.&#8221;<\/p>\n<p><strong>Past Best of Show Online Video winners from IAC Awards include:<\/strong><\/p>\n<p>2023 \u00a0\u00a0 No Better Letter won by First Liberty Institute<\/p>\n<p>2022\u00a0\u00a0\u00a0 Bedrock Ocean Exploration Teaser won by VSC<\/p>\n<p>2021\u00a0\u00a0\u00a0 Discount Filters won by Clum Creative<\/p>\n<p>2020\u00a0\u00a0\u00a0 Finding Whelmed won by Zambezi + Experience Kissimmee<\/p>\n<p>2019 \u00a0\u00a0 Cell Counting Music Video won by Thermo Fisher Scientific<\/p>\n<p>2018\u00a0\u00a0\u00a0 ADHD Unbranded Videos won by Shire and Intouch Solutions<\/p>\n<p>2017\u00a0\u00a0\u00a0 Back to Work won by Pretty Damn Sweet<\/p>\n<p>2016\u00a0\u00a0\u00a0 UpRight by Tross Creative won by Tross Creative<\/p>\n<p>2015\u00a0\u00a0\u00a0 Blind Test Drive won by INNOCEAN USA<\/p>\n<p>2014\u00a0\u00a0\u00a0 Finn &amp; Friends \u201cThe Great Outdoors\u201d won by Interlude, Y&amp;R, Geometry Global<\/p>\n<p>2013\u00a0\u00a0\u00a0 Twig the Fairy won by bswing<\/p>\n<p>2012\u00a0\u00a0\u00a0 Yaris It&#8217;s a Car! Web Films won by Saatchi &amp; Saatchi LA<\/p>\n<p>2011\u00a0\u00a0\u00a0 Help Me Choose won by Organic, Inc.<\/p>\n<p>2010\u00a0\u00a0\u00a0 Morningstar Farms Video Recipes won by Biggs|Gilmore<\/p>\n<p>&nbsp;<\/p>\n<p>The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at <a href=\"http:\/\/www.iacaward.org\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_content=Video&amp;utm_campaign=IACAward\">http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 31, 2024.<\/p>\n<p>In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n<ul>\n<li>Online ads (including banner, pop-up or interstitial)<\/li>\n<li>Rich media ads<\/li>\n<li>Social Media<\/li>\n<li>Web sites (including microsites and landing pages)<\/li>\n<li>Email message campaign<\/li>\n<li>Online newsletter campaign<\/li>\n<li>Online applications<\/li>\n<li>Mobile apps<\/li>\n<li>Voice Skills or Actions<\/li>\n<li>Integrated ad campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2023, five agencies received this honor.<\/p>\n<p>Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels &amp; Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&amp;R.<\/p>\n<p>A <a href=\"https:\/\/www.iacaward.org\/iac\/winners.asp\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Video&amp;utm_campaign=IAC\">complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n<p>To learn more and enter, visit <a href=\"http:\/\/www.iacaward.org\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_content=Video&amp;utm_campaign=IAC\">www.IACAward.org<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAC-24-Video-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=2743"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2743\/revisions"}],"predecessor-version":[{"id":2744,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2743\/revisions\/2744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/2731"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=2743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=2743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}