{"id":2716,"date":"2023-11-10T08:58:45","date_gmt":"2023-11-10T12:58:45","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=2716"},"modified":"2023-11-09T13:30:09","modified_gmt":"2023-11-09T17:30:09","slug":"best-social-media-campaigns-to-be-named-by-web-marketing-association-3","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-social-media-campaigns-to-be-named-by-web-marketing-association-3\/","title":{"rendered":"Best Social Media Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"<p><a href=\"https:\/\/www.IACAward.org\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2714\" src=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-300x150.png 300w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-324x162.png 324w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy-416x208.png 416w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAClogo-copy.png 672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IAC\">www.IACAward.org<\/a> before the deadline of January 31, 2024.<\/p>\n<p>&#8220;The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,&#8221; states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand&#8217;s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.&#8221;<\/p>\n<p>The 2024 <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IAC\">Internet Advertising Competition Awards<\/a> are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IAC\">http:\/\/www.iacaward.org<\/a>.\u00a0 The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n<p><strong>Past Best of Show Winners in the Social Media category include:<\/strong><\/p>\n<p>2023\u00a0 \u00a0 Florida Lottery\u2019s Scratch Factor Livestream won by PPK<\/p>\n<p>2022 \u00a0\u00a0 #UnlockPretzelCrust won by McKinney<\/p>\n<p>2021\u00a0\u00a0\u00a0 Staycation Social Campaign won by Norwegian Cruise Line<\/p>\n<p>2020\u00a0\u00a0\u00a0 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care<\/p>\n<p>2019\u00a0\u00a0\u00a0 Wild Turkey: 101 Years, No Apologies won by Heat<\/p>\n<p>2018\u00a0\u00a0\u00a0 Rip It Social Media won by TMV Group<\/p>\n<p>2017\u00a0\u00a0\u00a0 Put a Price on your Precious won by These Days<\/p>\n<p>2016\u00a0\u00a0\u00a0 Ask Pharma won by Atmosphere Proximity<\/p>\n<p>2015\u00a0\u00a0\u00a0 Which Career Character Are You? AT&amp;T Quiz won by AT&amp;T &#8211; Jennifer Terry-Tharp<\/p>\n<p>2014\u00a0\u00a0\u00a0 The Walking Dead Chop Shop won by INNOCEAN USA<\/p>\n<p>2013\u00a0\u00a0\u00a0 Revlon Expression Experiment won by VML<\/p>\n<p>2012\u00a0\u00a0\u00a0 The Source Code Mission won by The Visionaire Group<\/p>\n<p>2011\u00a0\u00a0\u00a0 Coca-Cola Happiness Machine won by Definition 6<\/p>\n<p>In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n<ul>\n<li>Mobile Apps<\/li>\n<li>Email message campaign<\/li>\n<li>Web sites (including microsites and landing pages)<\/li>\n<li>Online ads (including banner, pop-up or interstitial)<\/li>\n<li>Online applications<\/li>\n<li>Integrated ad campaign<\/li>\n<li>Rich media ads<\/li>\n<li>Online Video<\/li>\n<li>Voice Skills and Actions<\/li>\n<li>Online newsletter campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.<\/p>\n<p>Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels &amp; Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&amp;R.<\/p>\n<p>A <a href=\"https:\/\/www.iacaward.org\/iac\/winners.asp?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IACmedium=Release&amp;utm_term=Call&amp;utm_campaign=IAC\">complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n<p>The 22nd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences, Award Intelligence and iContact.<\/p>\n<p>To learn more and enter, visit <a href=\"https:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Call_Social&amp;utm_campaign=IAC\">www.IACAward.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAC-24-Social-4.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":4,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2716\/revisions"}],"predecessor-version":[{"id":2736,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2716\/revisions\/2736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/2717"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}