{"id":2482,"date":"2023-04-04T09:20:37","date_gmt":"2023-04-04T13:20:37","guid":{"rendered":"https:\/\/www.webaward.org\/theblog\/?p=2482"},"modified":"2023-04-01T10:28:35","modified_gmt":"2023-04-01T14:28:35","slug":"winners-of-the-2023-internet-advertising-competition-awards","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/winners-of-the-2023-internet-advertising-competition-awards\/","title":{"rendered":"Winners of the 2023 Internet Advertising Competition Awards"},"content":{"rendered":"

The Web Marketing Association announces the winners of its 21st annual Internet Advertising Competition<\/a> (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org<\/a><\/p>\n

\u201cAt a time when everyone could use a morale boost, the winners of the 21st annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,\u201d said William Rice, president of the Web Marketing Association, Inc.\u00a0 \u201cThe Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.\u201d<\/p>\n

 <\/p>\n

Best of Show Winners<\/strong><\/p>\n

These Best of Show winners represent the pinnacle of achievement across all industries.\u00a0 The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.<\/p>\n

Here are this year\u2019s Best of Show winners:<\/strong><\/p>\n

Best of Show Online Ad: Infillion + Horizon Media<\/em><\/strong> for Benjamin Moore<\/p>\n

Best of Show Online Video Campaign: Manly Bands, Michelle Luchese, Jason Bettis<\/em><\/strong> for Rings of Power<\/p>\n

Best of Show Online Video: First Liberty Institute<\/em><\/strong> for No Better Letter<\/p>\n

Best of Show Online Newsletter Campaign: Marriott International & Data Axle<\/em><\/strong> for Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings<\/p>\n

Best of Show Email Message:<\/strong> Marriott International & Data Axle<\/strong> <\/em>for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content<\/p>\n

Best of Show Email Campaign:<\/strong> John Hancock<\/strong><\/em> for Year 1 Onboarding<\/p>\n

Best of Show Mobile Application:<\/strong> John Hancock<\/strong><\/em>\u00a0for John Hancock’s retirement app<\/p>\n

Best of Show Social Media Campaign: PP<\/em><\/strong>K<\/strong> <\/em>for Florida Lottery\u2019s Scratch Factor Livestream<\/p>\n

Best of Show Website: Lapero<\/em><\/strong> for Arkansas Foodbank Website<\/p>\n

Best of Show Online Campaign:<\/strong> Glacier Digital<\/strong> <\/em>for Dundurn Press BIPOC Amplifier<\/p>\n

Best of Show Integrated ad Campaign:<\/strong> Critical Mass & BBDO<\/strong><\/em> for Even in the Madness of March<\/p>\n

Best of Show Interactive Application: Hands Lab – Hands Mobile<\/em><\/strong> for Inpev<\/p>\n

 <\/p>\n

Top Agency Winners<\/strong><\/p>\n

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.<\/p>\n

Infillion<\/strong><\/a> is recognized with the 2023 Top Agency Award<\/strong>, winning 22 IAC Awards, including a Best of Show award, 21 Best of industry awards and a total of 136 quality points towards the Top Agency Award.\u00a0 Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.<\/p>\n

Five additional organizations were recognized as Outstanding Advertising Developers<\/strong> in the 2023 IAC Awards for winning 6 or more awards. They are:<\/p>\n

AGENCY (number of awards)<\/u><\/p>\n

TMV Group (8)<\/p>\n

Zeta Global (7)<\/p>\n

GMMB (7)<\/p>\n

Radancy (6)<\/p>\n

LEAP Group (6)<\/p>\n

Manulife Financial (6)<\/p>\n

The IAC Awards web site with a complete list of winners is located at www.IACAward.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association announces the winners of its 21st annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition […]<\/p>\n","protected":false},"author":1,"featured_media":2483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iac-awards"],"jetpack_featured_media_url":"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/IAC-Award-winner-.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=2482"}],"version-history":[{"count":4,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2482\/revisions"}],"predecessor-version":[{"id":2487,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/2482\/revisions\/2487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media\/2483"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=2482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=2482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=2482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}