{"id":1747,"date":"2020-11-01T11:33:47","date_gmt":"2020-11-01T15:33:47","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/?p=1747"},"modified":"2020-11-18T11:36:03","modified_gmt":"2020-11-18T15:36:03","slug":"best-email-advertising-campaigns-to-be-named-by-web-marketing-association-4","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-email-advertising-campaigns-to-be-named-by-web-marketing-association-4\/","title":{"rendered":"Best Email Advertising Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"

\"\"<\/a>The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org<\/a> before the deadline January 29, 2021.<\/p>\n

\u201cEmail marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,\u201d said William Rice, president of the Web Marketing Association.\u00a0 \u201cThe creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.\u00a0 Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It\u2019s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work\u201d.<\/p>\n

The 2021 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.<\/p>\n

Past Best of Show Email Campaigns winners include:<\/p>\n

Year\u00a0\u00a0\u00a0 Winner for Entry Name\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

2020\u00a0\u00a0\u00a0 Scoppechio for Longhorn Steakhouse email campaign<\/p>\n

2019\u00a0\u00a0\u00a0 TMV Group for Faygo Email Newsletter<\/p>\n

2018\u00a0\u00a0\u00a0 Sanky Communications for Vera Fall\/Welcome Series<\/p>\n

2017\u00a0\u00a0\u00a0 USA Network for Mr. Robot Email Campaign<\/p>\n

2016\u00a0\u00a0\u00a0 USA Network for \u00a0Mr. Robot Email Campaign<\/p>\n

2015\u00a0\u00a0\u00a0 Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign<\/p>\n

2014\u00a0\u00a0\u00a0 FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign<\/p>\n

2013\u00a0\u00a0\u00a0 McCann Digital Israel for Designed for Peace<\/p>\n

2012\u00a0\u00a0\u00a0 VerticalResponse for Customers Get Their Deal On VerticalResponse<\/p>\n

2011\u00a0\u00a0\u00a0 CDMG Inc. for Coffey Anderson – Email campaign<\/p>\n

2010\u00a0\u00a0\u00a0 PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email<\/p>\n

 <\/p>\n

Past Best of Show Email Messages Winners include:<\/p>\n

Year\u00a0\u00a0\u00a0 Winner – Entry Name<\/p>\n

2020\u00a0\u00a0\u00a0 Olive Garden for Olive Garden – New Year<\/p>\n

2019\u00a0\u00a0\u00a0 Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot<\/p>\n

2018\u00a0\u00a0\u00a0 Drum Agency for AT&T Surprise Offer December Email Promotion<\/p>\n

2017\u00a0\u00a0\u00a0 Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids<\/p>\n

2016\u00a0\u00a0\u00a0 Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign<\/p>\n

2015\u00a0\u00a0\u00a0 Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email<\/p>\n

2014\u00a0\u00a0\u00a0 Acxiom Digital Impact for Garnier Stylefinder Email<\/p>\n

2013\u00a0\u00a0\u00a0 Marketing Results, Inc. for Marketing Results Holiday Email<\/p>\n

2012\u00a0\u00a0\u00a0 TMP Worldwide for ESPN – Tutu Email<\/p>\n

2011\u00a0\u00a0\u00a0 e-Dialog, Inc. for e-Dialog 2010 Holiday Card<\/p>\n

2010\u00a0\u00a0 e-Dialog, Inc. for e-Dialog 2009 Holiday Card<\/p>\n

 <\/p>\n

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>.\u00a0 The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

Social Media<\/p>\n

Online Video<\/p>\n

Rich media ads<\/p>\n

Web sites (including microsites and landing pages)<\/p>\n

Online ads (including banner, pop-up or interstitial)<\/p>\n

Online applications<\/p>\n

Online newsletter campaign<\/p>\n

Integrated ad campaign<\/p>\n

Mobile Apps<\/p>\n

Voice Skills and Actions<\/p>\n

 <\/p>\n

\u201cWe believe that winning an industry specific award is more valuable to the participant.\u00a0 It allows the participants to be judges against their peers, just like in the marketplace,\u201d said Rice.<\/p>\n

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.<\/p>\n

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

 <\/p>\n

 <\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-iac-awards"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1748"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}