{"id":1745,"date":"2020-11-01T11:26:54","date_gmt":"2020-11-01T15:26:54","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/?p=1745"},"modified":"2020-11-18T11:33:35","modified_gmt":"2020-11-18T15:33:35","slug":"best-interactive-applications-to-be-named-by-web-marketing-association","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-interactive-applications-to-be-named-by-web-marketing-association\/","title":{"rendered":"Best Interactive Applications to Be Named by Web Marketing Association"},"content":{"rendered":"

\"\"The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at www.IACAward.org<\/a> before the deadline of January 29, 2021.<\/p>\n

\u201cOnline apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,\u201d said William Rice, president of the Web Marketing Association.\u00a0 \u201cThe IAC Awards provides an opportunity to show the world your expertise in this emerging field. It\u2019s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects\u201d.<\/p>\n

The 2021 international Internet Advertising Competition Awards<\/a> are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at www.IACAward.org<\/a>.\u00a0 The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:<\/p>\n

Social Media<\/p>\n

Web sites (including microsites and landing pages)<\/p>\n

Online ads (including banner, pop-up or interstitial)<\/p>\n

Rich media ads<\/p>\n

Email message campaign<\/p>\n

Online newsletter campaign<\/p>\n

Mobile apps and websites<\/p>\n

Integrated ad campaign<\/p>\n

Online Video<\/p>\n

Voice Skills and Actions<\/p>\n

 <\/p>\n

The 2020 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App<\/p>\n

Past top winners in Interactive Application format include:<\/p>\n

 <\/p>\n

Year\u00a0\u00a0\u00a0 Entry Name\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Winner<\/p>\n

2020\u00a0\u00a0\u00a0 Big Goals Bracket \u00a0won by Adams & Knight, Inc.<\/p>\n

2019\u00a0\u00a0\u00a0 Words With Friends 2 won by Heat<\/p>\n

2018\u00a0\u00a0\u00a0 There’s Beauty in The Build won by Wastell Homes & tbk Creative<\/p>\n

2017\u00a0\u00a0\u00a0 Pitbull Messin Around Launch won by Razz Interactive<\/p>\n

2016\u00a0\u00a0\u00a0 StopChildPorno Filter won by These Days<\/p>\n

2015\u00a0\u00a0\u00a0 Caine’s Quest – Jupiter Ascending won by Thinkingbox<\/p>\n

2014\u00a0\u00a0\u00a0 Egg Beaters Benefit Calculator won by POSSIBLE<\/p>\n

2013\u00a0\u00a0\u00a0 Manulife – Ride to 65 won by Manulife Financial<\/p>\n

2012\u00a0\u00a0\u00a0 Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group<\/p>\n

2011\u00a0\u00a0\u00a0 Toyota Sponsafier won by Saatchi & Saatchi LA<\/p>\n

2010\u00a0\u00a0\u00a0 Apple Jacks Gliders won by Biggs|Gilmore<\/p>\n

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman \/ Y&R.<\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1745","post","type-post","status-publish","format-standard","hentry","category-iac-awards"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":1,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"predecessor-version":[{"id":1746,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1745\/revisions\/1746"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}