{"id":1454,"date":"2018-12-03T09:46:04","date_gmt":"2018-12-03T13:46:04","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/?p=1454"},"modified":"2018-12-01T09:50:15","modified_gmt":"2018-12-01T13:50:15","slug":"iac-awards-to-name-best-alexa-skills","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/iac-awards-to-name-best-alexa-skills\/","title":{"rendered":"IAC Awards to Name Best Alexa Skills"},"content":{"rendered":"<figure id=\"attachment_588\" aria-describedby=\"caption-attachment-588\" style=\"width: 198px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-588\" src=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/iactrophy-198x300.jpg\" alt=\"IAC Award Trophy\" width=\"198\" height=\"300\" srcset=\"https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/iactrophy-198x300.jpg 198w, https:\/\/www.webaward.org\/theblog\/wp-content\/uploads\/iactrophy.jpg 250w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><figcaption id=\"caption-attachment-588\" class=\"wp-caption-text\">Internet Advertising Competition Crystal Statue<\/figcaption><\/figure>\n<p>The Web Marketing Association announces a new advertising medium has been added to the 17th annual <a href=\"http:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Alexa&amp;utm_campaign=IAC\">Internet Advertising Competition<\/a> (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at <a href=\"http:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Alexa&amp;utm_campaign=IAC\">www.iacaward.org<\/a> and the deadline for entry is January 31, 2019.<\/p>\n<p>\u201cConsumer demand for Internet enabled voice devices continues to explode,\u201d said William Rice, President of the Web Marketing Association.\u00a0 \u201cBrand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars.\u00a0 Winning awards is a great way to demonstrate your creative potential.\u201d<\/p>\n<p>Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant\u2019s version of these apps are called Google Actions.<\/p>\n<p>The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 96 industry categories. Entries may be submitted online at <a href=\"http:\/\/www.iacaward.org\/iac\/?utm_source=WMABlog&amp;utm_medium=Release&amp;utm_term=Alexa&amp;utm_campaign=IAC\">http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n<p>The 2019 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Advertising Competition Crystal Statue The Web Marketing Association announces a new advertising medium has been added to the 17th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-1454","post","type-post","status-publish","format-standard","hentry","category-iac-awards","category-web-marketing-association"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":2,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/1454\/revisions\/1456"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}