{"id":121,"date":"2012-09-18T07:46:00","date_gmt":"2012-09-18T11:46:00","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/urbandaddy-wins-2012-webawards-bet-of-show\/"},"modified":"2014-08-02T09:17:35","modified_gmt":"2014-08-02T13:17:35","slug":"urbandaddy-wins-2012-webawards-bet-of-show","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/urbandaddy-wins-2012-webawards-bet-of-show\/","title":{"rendered":"UrbanDaddy Wins 2012 WebAwards Bet of Show"},"content":{"rendered":"<p>Congratulations to the 2012 Best of Show WebAward winner UrbanDaddy for their exceptional work on &#8220;<a href=\"http:\/\/www.webaward.org\/winner.asp?eid=19128\">UrbanDaddy + Herradura Mixology Battle Royale<\/a>\u201d website.  The site was also recognized as Best Marketing Website.<\/p>\n<p>UrbanDaddy, a luxury lifestyle company for the digital world, custom created a multi-faceted brand awareness program for Brown Forman\u2019s Herradura Tequila. The aim of the campaign was to raise awareness and engage UrbanDaddy\u2019s affluent, educated, and lifestyle-focused members with the Herradura tequila brand and products. A microsite boasting interactive flash video dovetailed into a highly engaging sizzle reel backed by one ultimate goal: user voting and engagement. The experience was driven by viewers interacting with integrated icons that appear at certain milestones throughout the video. There were multiple layers to the experience: the main video, individual mixologist interviews, bespoke cocktail recipes and a voting interface, all tying into the big theme of the UrbanDaddy &#038; Herradura Mixology Battle Royale between Los Angeles and San Francisco mixologists &#8211; where only one winner will come out on top, and whose fate is left in the hands of UrbanDaddy\u2019s cocktail and tequila enthusiasts.<\/p>\n<p>the Web Marketing Association congratulates Urban daddy and all of the winners of the 2012 WebAward Competition. For complete results go to the <a href=\"http:\/\/www.webaward.org\/winner.asp\">WebAward Website<\/a>.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to the 2012 Best of Show WebAward winner UrbanDaddy for their exceptional work on &#8220;UrbanDaddy + Herradura Mixology Battle Royale\u201d website. The site was also recognized as Best Marketing Website. UrbanDaddy, a luxury lifestyle company for the digital world, custom created a multi-faceted brand awareness program for Brown Forman\u2019s Herradura Tequila. The aim of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-webaward"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}