{"id":112,"date":"2012-11-08T02:01:00","date_gmt":"2012-11-08T06:01:00","guid":{"rendered":"http:\/\/www.webaward.org\/theblog\/best-email-advertising-campaigns-to-be-named-by-web-marketing-association\/"},"modified":"2014-08-02T09:17:35","modified_gmt":"2014-08-02T13:17:35","slug":"best-email-advertising-campaigns-to-be-named-by-web-marketing-association","status":"publish","type":"post","link":"https:\/\/www.webaward.org\/theblog\/best-email-advertising-campaigns-to-be-named-by-web-marketing-association\/","title":{"rendered":"Best Email Advertising Campaigns to Be Named by Web Marketing Association"},"content":{"rendered":"

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org <\/a>before the deadline of January 31, 2013.<\/p>\n

\u201cEmail marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,\u201d said William Rice, president of the Web Marketing Association. \u201cThe creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It\u2019s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work\u201d.<\/p>\n

The 2012 Best of Show winner for Email Campaign was VerticalResponse for VerticalResponse Customers Get Their Deal On.<\/p>\n

Past Top Email Advertisements for include:
2011\tCoffey Anderson – Email campaign submitted by CDMG Inc.
2010\tPGATOUR.COM Scores Hole in One with Video in Email submitted by PGATOUR.COM and Datran Media’s StormPost
2009\tSymmetricom Next Generation Network Email Message Campaign submitted by Overdrive Interactive
2008\tGet A Room submitted by Mr & Mrs Smith
2007\tNASCAR.com\/Datran Media for \u201cTrackPass Scanner\u201d Email Campaign submitted by NASCAR.com\/Datran Media
2006\tAeroplan Member Welcome & Activation Sequence submitted by ThinData, Inc.
2005\tEndo_Lidoderm Campaign submitted by TMX Healthcare<\/p>\n

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http:\/\/www.iacaward.org<\/a>. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.<\/p>\n

Interactive agencies that win multiple awards will also be in the running for Top Agency Award<\/strong>. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.<\/p>\n

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award<\/strong> from the Web Marketing Association. In 2012, ten agencies won this honor.<\/p>\n

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.<\/p>\n

A complete list of past winners<\/a> can be found at the IAC Award Website.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-iac-awards"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":0,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webaward.org\/theblog\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}