WebAward Judge Profile: Michael Craddock
Boeing
Design Director
Creative direction is the intersection where art direction and design meet strategy. I am a creative by nature and a perfectionist at heart. I use imagination, collaboration, strategy and action to create digital user experiences that excite, inspire, motivate and engage users. I love design and am passionate about it in all its shapes and forms. I believe ideas alone don't bring brands to life. Action does.
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