Congratulations to the 2012 Best of Show WebAward winner UrbanDaddy for their exceptional work on “UrbanDaddy + Herradura Mixology Battle Royale” website. The site was also recognized as Best Marketing Website.
UrbanDaddy, a luxury lifestyle company for the digital world, custom created a multi-faceted brand awareness program for Brown Forman’s Herradura Tequila. The aim of the campaign was to raise awareness and engage UrbanDaddy’s affluent, educated, and lifestyle-focused members with the Herradura tequila brand and products. A microsite boasting interactive flash video dovetailed into a highly engaging sizzle reel backed by one ultimate goal: user voting and engagement. The experience was driven by viewers interacting with integrated icons that appear at certain milestones throughout the video. There were multiple layers to the experience: the main video, individual mixologist interviews, bespoke cocktail recipes and a voting interface, all tying into the big theme of the UrbanDaddy & Herradura Mixology Battle Royale between Los Angeles and San Francisco mixologists – where only one winner will come out on top, and whose fate is left in the hands of UrbanDaddy’s cocktail and tequila enthusiasts.
the Web Marketing Association congratulates Urban daddy and all of the winners of the 2012 WebAward Competition. For complete results go to the WebAward Website.