Who Has The Best Online Video Advertising Campaigns?

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2019.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Past Best of Show video winners from IAC Awards include:

Year Entry Name Winner
2018 ADHD Unbranded Videos Shire and Intouch Solutions
2017 Back to Work Pretty Damn Sweet
2016 UpRight by Tross Creative Tross Creative
2015 Blind Test Drive INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” Interlude, Y&R, Geometry Global
2013 Twig the Fairy bswing
2012 Yaris It’s a Car! Web Films Saatchi & Saatchi LA
2011 Help Me Choose Organic, Inc.
2010 Morningstar Farms Video Recipes Biggs|Gilmore

The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Integrated ad campaign

 

Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2018, four agencies received this honor.

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

Who Has The Best Email Advertising Campaigns Of 2019?

IAC Award Crystal TrophyThe Web Marketing Association judges will select the best email advertising messages and campaigns in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2019.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.  Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2019 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:

Year    Entry Name  – Winner

2018    Sanky Communications -Vera Fall/Welcome Series

2017    USA Network – Mr. Robot Email Campaign

2016    USA Network – Mr. Robot Email Campaign

2015    L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact

2014    OCE “Choose My Future” Email Nurturing Campaign  – FVM Strategic Communications

2013    Designed for Peace – McCann Digital Israel

2012    Customers Get Their Deal OnVerticalResponse – VerticalResponse

2011    Coffey Anderson – Email campaign – CDMG Inc.

2010    PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost

 

Past best of Show Email Messages Winners include:

Year    Winner – Entry Name

2018    Drum Agency – AT&T Surprise Offer December Email Promotion

2017    Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign

2015    Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa

2014    Garnier Stylefinder Email – Acxiom Digital Impact

2013    Marketing Results Holiday Email – Marketing Results, Inc.

2012    ESPN – Tutu Email – TMP Worldwide

2011    e-Dialog 2010 Holiday Card – e-Dialog, Inc.

2010   e-Dialog 2009 Holiday Card – e-Dialog, Inc.

 

The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Ads the client did not choose

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

Who has the Best Online Newsletters of 2019

IAC Award Crystal StatueThe Web Marketing Association judges will select the best online newsletters for 2019 in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2019.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to their customers, prospects and senior management,”.

EMI Strategic Marketing won 2018 Best of Show Online Newsletter for The Citizens Daily FiX Online Newsletter

Other past Award Winning Online Newsletters included:

Year Entry Name Winner
2017 #YRMatters The Regional Municipality of York
2016 Town & Country Bank Website Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2019 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaigns

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Online newsletter campaign

Integrated ad campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

WMA To Name The Best Online Advertising

IAC Award Trophy

Internet Advertising Competition Crystal Statue

The Web Marketing Association announces the Call for Entries for the 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 96 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2019.

“Online advertising continues to explode in all of it forms,” said William Rice, President of the Web Marketing Association.  “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Rich media online ad

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2018 through January 31, 2019.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, and WebMaster Radio.

A complete list of past winners can be found at the IAC Award Website.

WebAward Competition Names Top Websites in 96 Industries

The Web Marketing Association is pleased to announce the winners of its 22nd annual WebAward Competition for Web site development. Entries from 40 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.

” Website design is constantly evolving to take advantage of new technology and better meet the needs of the online audiences,” said William Rice, President of the Web Marketing Association. “This year, the WebAwards competition received remarkable entries from around the world that show impressive creativity and functionality.   We congratulate all of our winners for developing websites that deliver for their audiences. ”

 

Best of Show

The 2018 Best of Show WebAward is presented to Chris Curd Design Ltd for their outstanding work on Where Wise Men Fish.  The site was also recognized as Best Sports Website.  Chris Curd Design worked to display the breadth and scale of the WWMF specialist fishing holidays and their in-house content and photographs on this award-winning site. www.wherewisemenfish.com

 

Top Agency

TopSpot Internet Marketing was named Top Agency at the 2018 WebAward Competition, taking home 7 WebAwards and earning 24 quality point this year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.  The agency was recognized in the 2018 WebAwards for Best Home Building Website, Best B2B Website, Best Catalog Website, an Outstanding Website WebAward and three Standard of Excellence WebAwards.

TopSpot has been one of the fastest growing search marketing firms in Houston, Texas. TopSpot’s current customer base exceeds 800. Companies of all sizes and in many industries, whether niche or local, have relied on their strategies to help evolve their business over the last 14 years.

13 agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2018. They include:

AGENCY (Number of Awards)

TMP Worldwide 11

WSI 10

UP Hotel Internet Marketing 8

mStoner, Inc. 8

OpenRoad Communications 7

theOrigo Ltd.7

TravelClick, Inc. 7

FirmStudio Ltd 7

BrandExtract 6

Miles 6

TMV Group 6

Razz Interactive

eSolutionsGroup 6

 

Competition format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award.  Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.  Each site is judged on seven different criteria and earns a score between 0 and 70 points.  The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

The 2018 WebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, Webmaster Radio, iContact, and Website Magazine.

 

Mobile Development Professionals Needed to Judge 2018 MobileWebAward Competition

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for additional qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications.   The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is September 28, 2018.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.

Judging for the MobileWebAwards will take place in Mid-October, 2018, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2017. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG,  A&E Television Networks , New York Post Interactive, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium

 

2018 MobileWebAwards Call for Entries

The Web Marketing Association is pleased to announce the call for entries for its 7th annual international MobileWebAward competition.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications.  The deadline for entry in the 2018 MobileWebAwards is September 28, 2018.  The entry form for this award program can be found at http://www.mobile-webaward.org.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards will include:

  • A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
  • The competition’s highest honor, the 2018 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
  • The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.
  • Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

Last year’s top awards winners were:

TMP Worldwide won Best of Show Mobile Website for Walmart Careers with a Mission.

Extra Solid Media, LLC won Best of Show Mobile Application for UMass Dining Services.

Scorpion was named Top Interactive Agency for the 2017 MobileWebAwards competition. They received 17 awards, including: Best of Show Mobile Website, 8 Best of Industry Mobile Websites and 9 Outstanding Mobile Website Awards.

Two organization were recognized with the Outstanding Mobile Interactive Developer for winning five or more MobileWebAwards. They are TMP Worldwide and TravelClick Inc.

Judging for the 2018 MobileWebAwards will take place in October and winners are expected to be announced in late December.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward  judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Beeby Clark+Meyler, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ford Motor Company, Ion Global, IBM, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, SapientRazorfish, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

The 2018 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, PR.com, iContact, EContent Magazine, and WebMaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

 

WMA SmartBrief Frequency Change

For several years, the Web Marketing Association has worked closely with SmartBrief to offer a daily email newsletter providing quick summaries of interesting industry articles of interest. In an effort to provide the highest-quality content, we are reducing our publishing frequency from daily to twice a week. Starting this week, you will receive WMA SmartBrief on Tuesdays and Thursdays.

If you do not yet subscribe to this insightful free newsletter, you can sign up for WMA SmartBrief here.

WebAward Judging Now Underway

The 22nd annual international WebAward Competition for Website development has closed its call for entries and has not entered the judging phase of the program.

We’d like to take a moment and thank our esteemed panel of expert judges who are determining the best websites in 96 industries. See who these are on the WebAward Website.

Attend eTail East 2018

The Web Marketing Association is please to once again support eTail East 2018, August 06 – 09, 2018 at The Sheraton, Boston
eTail is where the top minds at America’s most successful retailers meet and learn. Find the most disruptive content, designed to help you optimize the profits. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways. Guaranteed. Transformative. Inspiring. Actionable Insights. That’s eTail.

To learn more, download the agenda here.

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