The Web Marketing Association judges will select the best online newsletters of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013.
“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2012 Best of Show winner for Online Newsletters was Acxiom Creative for Bing Travel Horizontal Scroll. The newsletter was also recognized as the Best Directory or Search Engine Online Newsletter campaign.
Other Award Winning Online Newsletters included:
2011 Manulife Solutions
BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA
Miles Media
2009 Rice Krispies “The Spoonful”
Biggs|Gilmore
2008 FedEx LAC Sales Team Intranet Redesign
BGT Partners & FedEx
2007 CBSeal eNews
Coldwell Banker Barbara Sue Seal Properties
2006 Scudder Participant e-Newsletter
Scudder Retirement Services
2005 Buick Email Re-contact Program
i33 Communications, LLC
The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2013 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.