An article in the New York Times by Randall Rothenberg entitled Ad Agencies’ Obsession With Winning Awards holds true today as well as when the article was published.
The article reported that few in advertising question the importance of these honors to agency creative people and that although major advertisers routinely deny concern with awards, agency executives overwhelmingly affirm their importance in luring new business.
The Web Marketing Association is proud of it two award program’s the WebAwards and the Internet Advertising Competition Awards