Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2014 in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.orgbefore the deadline of January 31, 2014.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 “We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2013 Best of Show winner for Online Newsletters was rabbit eMarketing GmbH for WWF fundraising email campaign.
 The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2014 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

Best Social Media Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.orgbefore the deadline of January 31, 2014.

“Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2014 InternetAdvertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

VML won Best of Show Social Media campaign in the 2013 Internet Advertising Competition Awards for RevlonExpression Experiment, which also won Best Consumer Goods Social Media campaign.

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

Best Online Video Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.orgbefore the deadline of January 31, 2014.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 “We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
bswing won Best of Show Online Video in the 2013 Internet Advertising Competition Awards for Twig the Fairy, which also won Best Entertainment Online Video.

The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

Best Mobile Web Sites and Best Mobile Apps of 2013 Named by Web Marketing Association


The Web Marketing Association is pleased to announce the winners its second annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners can be found at www.mobile-webaward.org.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile appentry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 

This year’s top awards include:
UBM Design Centraland ARM won Best of Show Mobile Application for Signum, which also was awarded Best Electronics Mobile Application. Signum is a great example of how electronic publication is changing the reading experience. The quarterly e-mag uses hyperlinks, animation, and embedded video to create a highly interactive experience for the reader.
Huge and Newsweek won Best of Show Mobile Website for The Redesigned Newsweek.com, which also was recognized as Best News Mobile Website. Newsweek tasked Huge with developing a digital experience that leveraged the best elements of its digital-savvy sister publication, The Daily Beast, while preserving a distinct look-and-feel that would stay true to the Newsweek brand.
Aperto Move GmbHof Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards competition in a row. They received 9 awards, including: Best Investor Relations Mobile Application, Best Catalog Mobile Website, Best Directory or Search Engine Mobile Application, Best Environmental Mobile Application, Best Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site Mobile Application, Best Government Mobile and Best TV Mobile Website.
Risdall Marketing Group was named an Outstanding Mobile Interactive Developer for receiving 8 MobileWebAwards in this year’s program.

“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices.   The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

The Best of Industry statue is reminiscent of a personal digital device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.
The 2013 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the WebAwards
The Web Marketing Association’s second annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

The Best Online Advertising of To Be Named By Web Marketing Association


The Web Marketing Association announces the Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2014.
“Now, more than ever, it is critical for online marketers to be able to justify advertising expertise come budget time,” said William Rice, President of the Web Marketing Association.  “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.  We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.”
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2013 through January 31, 2014. 
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In the 11th annual IAC Awards, Biggs|Gilmore was recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.  
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.

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