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Winners of the 2011 Internet Advertising Competition Awards Announced by Web Marketing Association

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at

Best of Show Winners

2011 Best of Show Awards were awarded in each of the online medium categories. This year’s winners include:

CDMG Inc for Coffey Anderson – Email campaign (Best of Show Email message campaign)
Doremus for Cisco’ed (Best of Show Ads the client did not pick)
Saatchi & Saatchi LA for Toyota Sponsafier (Best of Show Interactive application)
HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta (Best of Show Mobile application)
Critical Mass & TBWAChiatDay for the new car (Best of Show Online campaign)
Akron General Medical Center and Hitchcock Fleming & Associates Inc. for Our ER Wait Times banner (Best of Show Rich media Online ad)
Organic, Inc. for U By Kotex* (Best of Show Integrated ad campaign)
BlueRush Digital Media Corp. for Manulife Solutions (Best of Show Online Newsletter campaign)
GEICO Insurance and CDG Interactive for GEICO Gecko Wheel of Wisdom iAD (Best of Show Online ad)
Organic, Inc. for Help Me Choose (Best of Show Online Video)
Definition 6 for Coca-Cola Happiness Machine (Best of Show Social Media campaign)
e-Dialog, Inc. for e-Dialog 2010 Holiday Card (Best of Show Email message)
Rockfish for America’s Health Rankings (Best of Show Website)
Madden Media and Kentucky Department of Travel for Kentucky Cooperative Rich Media Online Campaign (Best of Show Rich media Online campaign)

Top Agency Winners

Biggs|Gilmore of Kalamazoo, MI was recognized for the third year in a row with the 2011 Top Agency Award, winning 23 IAC Awards. Their awards include 11 Best of Industry awards and 12 Outstanding awards.

A dozen additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

Biggs|Gilmore (22)
Saatchi & Saatchi LA (19)
BlueRush (14)
VML (14)
IQ (10)
BGT Partners (9)
Carlson Marketing (9)
TMP Worldwide (9)
Walt Disney Parks & Resorts Online (8)
Y&R New York (7)
HBO (6)
Organic, Inc. (6)
TBWA/Tequila (6)

The Competition web site with a complete list of winners is located at

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Web Marketing Association Looking For Internet Experts To Judge WebAwards

The Web Marketing Association is expecting a record number of participants in its 15th annual international WebAward competition,and we looking for experienced Internet professionals who can help judge the Website that are entered. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2011 WebAward Competition for Website development is currently accepting entries until May 27, 2001. Judging will begin in mid-June.

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15th Annual WebAward Competition Kicks Off Call For Entries

The Web Marketing Association is pleased to announce the call for entries for its 15th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2001 WebAwards is May 27, 2011. A complete list of past winners and this year’s entry form can be found at

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

This year’s top awards will include:

A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

The competition’s highest honor, the 2011 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Hitchcock Fleming & Associates Inc. for its outstanding work on the “Glidden Website.” The site was also recognized as Best Manufacturing Website.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second year in a row, the Top Agency award was awarded to the Bay Area interactive agency Extractable taking home 27 WebAwards.

There is one significant change in this year’s WebAwards. The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However each year many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out April and May.

The 2011 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media,, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

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SES Conference & Expo

In the March issue of Interactive Briefing, the link to SES Conference & Expo contained a typo and was not functioning. The correct information is below:

SES Conference & Expo
March 21-25
Hilton New York

Learn to become an indispensable source of insight for your firm by making the most of the data at your finger tips. At SES, we’re thrilled to tell you about the latest in our training programs for marketers, site owners, and managers. SES New York is bringing the latest in marketing analytics training, identifying the seven steps for building and maintaining a great analytics infrastructure.

You’ll learn about: * Analyzing patterns of user behaviors, Connecting analytics to design for identifying obstacles/opportunities, Attributing site traffic by sources, Measuring ROI of specific marketing efforts.

Sessions and forums we recommend include: IAB Local Advertising Forum; PPC Beyond Search: New Ad Formats, Display & Social; RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions; Analytics RX: Diagnosis and Recovery; Reaching Latinos through SEO; Conversion Tools of the Master Craftsman.

Web Marketing Association Members: SAVE 20% when you enter priority code: 20WMA Look for us at booth #2502 at the show.

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Online and on Target

William Rice, President of the Web Marketing Association was quoted in an article in the February 14, 2011 issue of the magazine Modern Healthcare by Andis Robeznieks entitled “Online and on Target:
Hospitals add sophistication to their websites, improving value to patients

Bill discusses the evolution of healthcare websites and current bast practices based on results from the annual WebAward program, now in its 15th year.

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SES Conference Drawing Winner

Congratulations to Steve Schwalb of Digital Eel in St. Petersburg, FL for being chosen as the winner of a full conference pass to Search Engine Strategies conference in New York March 21-25, 2011.

This year SES is taking the lead in dissecting the new online marketing landscape and figuring out what it means for you. SES continues to be the industry’s leading forum, delivering marketers the broadest scope from which to view the industry and learn to fully integrate all the dimensions of search, taking advantage of all the possibilities.

There is still time to sign up to attend this top conference for Internet marketers. Go to for complete details.