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Each site is assigned to three or more expert judges for
evaluation. The judges are informed of the mission statement and prospective
audience for the site and provided a link with password, if needed, to enter and
review the site. Judges are not told who submitted the entry or which category
it is entered into. They visit the site starting with the URL provided on the
entry form and assume the role of a target user. After reviewing the site, they
enter their scores for seven different judging criteria and sometimes overall
comments before moving on to the next site. At the conclusion of the judging,
the two highest scores are averaged for the final score. Any lower scores are
dropped, although the comments are retained and provided to the participants.
Each site is judged on each of the seven criteria, earning a
score between 0 and 70 points. The highest score in a given category wins Best
Website of that industry. If the remaining entries receive a score of 60 or
greater, they receive the Outstanding Website WebAward. Entries receive the
Standard of Excellence WebAward when their score is above the average of their
industry, but below 60 points.
Entries were judged on the following seven criteria on a
scale of 0-10 points:
| Criteria |
Your Score |
Industry Average |
WebAward Avg |
| Design |
7.5 |
8.1 |
7.5 |
| Innovation |
7.5 |
8.0 |
6.9 |
| Content |
7.5 |
7.9 |
7.8 |
| Technology |
8.0 |
7.8 |
7.2 |
| Interactivity |
7.5 |
6.8 |
7.3 |
| Copywriting |
7.0 |
7.2 |
7.5 |
| Ease of use |
7.5 |
7.6 |
7.6 |
| Overall Score |
52.5 |
52.0 |
51.9 |
Industry average based on all sites entered within category.
WebAwards average based on all sites entered in 2009 WebAwards.
Below are the comments (if
any) submitted by the judges reviewing your entry. Please note that these
comments are the unedited views of the individual judges and not those of the
Web Marketing Association. Also please remember that your final score was
determined by the average of the highest two scores provided by the judges and
comments received my not be necessarily indicative of the final score you
received.
"Fun site! Navigation is easy and access is seemless. I like the gateway video ad and skip feature (not sure if advertiser would). Seems the ad insertion (dart) was not serving ads at the time of this review so lots of white space. "
These comments can be used in your marketing efforts for
press releases, newsletter articles, ect. and to help you better understand how
the judges viewed you site. These comments can not be released to anyone other
than the nominator of the entry.
Congratulations again on your achievement in this year's
WebAward competition.
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