Outstanding Integrated Ad Campaign

In line with Lipton’s black tea 360 communication, an integrated online campaign created for mental clearness concept. With the claim of “drink tea in order to get a clear mind”, we created an advergame web site inviting users to test their mental clearness and rich media / interactive banners to announce this campaign. Target audience was 15 – 35, male/female, well educated tea consumers. And the main goal was to communicate the “tea helps you to clear your mind” idea by without saying it directly – because of the legal advertising limitations in Turkey. Therefore we have developed many mind tricking puzzles and other small fun games. And also the banners utilized the same “clear your mind with tea” concept with other small games specially developed for banners. Both the advergame campaign link and examples of banners are provided in the landing page. More than 80.000 unique users participated the campaign.

Contributors:

Strategy & Brand Development Manager:	Yavuz Dilmac
Account Management Director:	Filiz Abdurrahmanoglu
Account Manager:	Mujde Kirilmaz
Senior Developer:	Gokhan Memik
Flash Platform Specialist:	Mehmet Alpsoy
Motion and Web Designer:	Sinan Dinc
Art Director&Illustrator:	Mustafa Kural
Technical Director:	Fahri Duzen
Content & Account Manager:	Nur Dincel Pazvant
Developer:	Isa Yalcin

ADINTERACTIVE

Website: www.adinteractive.com.tr

Location: Turkey

About the Agency:

As Turkey's first and leading digital agency founded in 1996, adinteractive provides 360º interactive marketing and communication services specializing in digital marketing services with in-house digital production capabilities in web, mobile, social media and digital outdoor. With sector's most experienced team, adinteractive has been providing services to mostly global brands such as MasterCard, Microsoft, Coca-Cola, Citroen, Unilever, Arçelik, Bosch, Finansbank, Komili, Pastavilla, Anadolu Sigorta, Knorr, Dr.Oetker since 1996 and had won over 50 national and international awards.