The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PINGWORX
DREAMWORKS ANIMATION SITE

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Best Entertainment Interactive Application

A web presence that gives the feeling of being inside the actual theatre, DreamWorks Animation now has an interactive experience with ample opportunities for the user to engage in whatever storyline being sharing- whether it’s the upcoming new release or sharing an inside perspective on actually working at the DreamWorks Studio. We captured the user’s attention, allowing and encouraging exploration and play, while at the same packaging each interaction in a way that builds and extends the brand out beyond the home site.

Contributors:

President: Steve Huot
Director of Acct. Management: Jason Bergman

PINGWORX

Location: USA