Clinton vs Obama: Who has the better Website?

The 2008 Democratic Presidential nomination process is being fiercely contested by Hillary Clinton and Barack Obama. Both candidates are using the Internet to help their campaigns woo volunteers and campaign contributions. But who has the better Website?

The Web Marketing Association has been judging Websites through their annual WebAward Competition for Website development since 1997. More than 18,000 site evaluations have been tabulated during that period and they took up the task of evaluating both candidates Websites.

During the first week of April 2008, 111 Internet Website experts who serve as WebAward judges were asked to review both www.hillaryclinton.com and www.barackobama.com using the same criteria used in the annual WebAwards program. The sites were judged side by side on seven criteria of a successful Website.

Here are the results:

1. Which Website has the most pleasing design?
		Response Percent	Response Count
HillaryClinton.com		25.2%	27
BarackObama.com		74.8%	80
	answered question		107
	skipped question		4

2. Which Website seems more innovative?
		Response Percent	Response Count
HillaryClinton.com		25.2%	27
BarackObama.com		74.8%	80
	answered question		107
	skipped question		4

3. Which Website has more appealing content?
		Response Percent	Response Count
HillaryClinton.com		34.3%	36
BarackObama.com		65.7%	69
	answered question		105
	skipped question		6

4. Which Website do you feel is the most effective for telling the candidate's story and attracting contributions and voters to its cause?
		Response Percent	Response Count
HillaryClinton.com		31.5%	34
BarackObama.com		68.5%	74
	answered question		108
	skipped question		3

5. Which Website is easier to use?
		Response Percent	Response Count
HillaryClinton.com		42.5%	45
BarackObama.com		57.5%	61
	answered question		106
	skipped question		5

6. Which Website is more effective in terms of copywriting?
		Response Percent	Response Count
HillaryClinton.com		39.2%	40
BarackObama.com		60.8%	62
	answered question		102
	skipped question		9

7. Which Website offers more interactivity for the user?
		Response Percent	Response Count
HillaryClinton.com		35.2%	37
BarackObama.com		64.8%	68
	answered question		105
	skipped question		6

8. Which Website has a better use of technology?
		Response Percent	Response Count
HillaryClinton.com		26.2%	27
BarackObama.com		73.8%	76
	answered question		103
	skipped question		8

10. If the election was to be held today. Which candidate would you be more likely to vote for?
		Response Percent	Response Count
Hillary Clinton		16.5%	18
Barack Obama		40.4%	44
Neither		21.1%	23
I am a non-US Judge and can not vote		22.0%	24
	answered question		109
	skipped question		2

You can have your company or organization's Website reviewed by the WebAward Judges.

Websites in 96 industries can now be entered in the 2008 WebAwards and the 2008 Call for Entry deadline is May 31, 2008. For more information, go to our Nominator Account page